Makeup artists, Models, Portrait and Fashion Photographers all need this lesson to excel in their craft and obtain desired results.
Beauty & cosmetology schools teach makeup for daily wear. The type and application of cosmetics are different for photography & video. In fact, daily wear makeup often hurts the photographic results causing more retouching time. Makeup artists and models learn the products & unique contouring to compliment photographic lighting. Photographers learn what to request of the makeup artist, models or subjects to match the lighting and shot angles.
No fault of the makeup artist, but did you know that great looking makeup job is probably hurting your photography causing expensive and time consuming retouching? Ever wonder why skin tones look washed out, blotchy and uneven after a great looking makeup job?
The type, not brand, and application technique is completely different for photography and video. It's not taught, or even mentioned, in standard cosmetology schools. In fact, there are only a few schools in America that teach it. One was Brooks Institute of Photography, but they closed. Don't blame the makeup artist, there's no reason they'd be aware of these differences.
The chemicals used and the contouring / sculpting of the makeup needs to match the style of lighting. Shooting with a beauty dish, or in the sun, and then a large softbox or cloudy day the application needs to be different for each lighting style. It's easy to learn and touch up to ensure it's correct for each.
Notepad & pen or pencil. If you're a makeup artist or model include your makeup kit. Good idea is beverages and snacks.